Fresh Produce Marketing

Growing connections, delivering results.

Comprehensive marketing and sales support for importers and exporters in the fresh produce industry.

Let’s talk growth Explore our services
Fresh fruit and vegetables – apples, grapes, tomatoes and carrots – arranged within McFresh leaf shapes

About us

Marketing built on genuine industry insight

McFresh is a specialist division of the MC+ agency (mcplus.pl). We combine marketing expertise with in-depth market knowledge, reviewing media plans and the potential of trade events before you commit your budget. We understand the industry’s challenges and help you grow faster.

Core B2B services

From strategy to sales

Growth Marketing Strategy

We create growth strategies tailored to your brand’s business goals. We analyse markets, competitors, target audiences and communication channels, then build an actionable plan that supports sales, expansion and brand development.

Market Entry & Trade Marketing

We support producers and exporters entering new markets. We identify prospective business partners, analyse distribution channels and prepare marketing activities that strengthen conversations with importers, distributors and retail chains.

Trade Shows & Event Marketing

We assess the potential of industry events and run “Book a Meeting” campaigns designed to maximise your return on trade show investment.

Lead Generation & Retail

We open new markets through campaigns aimed directly at buyers, importers and retail chains.

Brand Image & PR

We create sponsored articles, distribute press releases and build strong B2B brands through LinkedIn and industry media.

In-store Tastings

We deliver “From Farm to Shopper” tasting campaigns, providing consumer feedback and professional photo and video content.

Partnership packages

Choose the right scope for your stage of growth

  • Starter

    The foundations of a B2B brand presence: social media, core communication, advertising and sales support materials.

  • Growth

    A growth strategy for brands looking to scale sales, enter new markets or organise their marketing. It covers market, competitor, audience and channel analysis together with an actionable plan.

  • Trade Show

    Comprehensive trade show support: pre-event strategy, a “Book a Meeting” campaign, event communication, follow-up and lead nurturing after the show.

  • Market Entry

    A package for producers and exporters planning to enter a new market. It includes opportunity analysis, identification of buyers, importers and distributors, and a campaign supporting your first business conversations.

  • Retail Activation

    Activities supporting your product in retail: in-store tastings, “From Farm to Shopper” activations, POS materials, photo and video content, and consumer feedback.

  • Full B2B Campaign

    Comprehensive marketing and sales support: strategy, lead generation, PR, LinkedIn, buyer campaigns, trade show activity and the development of new sales channels.

Ready to grow? Let’s talk.

Direction: Export

For Polish producers.

Looking for international contacts and new markets? We will plan a strategy that opens the door to European retail chains.

Tomasz

tomasz@mcfresh.pl

Direction: Import

For international companies.

Looking for Polish clients and distribution channels? We will guide your brand into the market and connect you with key B2B partners.

Dariusz

dariusz@mcfresh.pl